So, settling in just after lunch here at the Inbound Marketing Summit. It was a little weird that the lunch was identical to yesterday - but hey, brand consistency is a good thing right?
Today's sessions were really fantastic. Paul Gillin started the day out - really talking about the democratization of media - and how the main stream media was really going the way of the dodo. Very interesting talk - especially when he talked about how journalists are building brands that are creating the "sense of discovery" that old media has said would be missing from new media.
John Battelle then gave a great talk - that he admited was normally a 45 minute extravaganza of video and interweb surfing. But the gist of the talk was really interesting - especially one slide that he says he's been using for 15 years, showing how humans interface with machines - and we're now at the "tipping point" of that interaction. He asks the question - what's next - very effectively and says we're just at the beginning of something "profound".
Paul Gillin then moderated a couple of other panels - which were really interesting.
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My talk is up at 3:50 PM - and will go to 4:05... Seems short - but honestly it kinda works. The short attention span theater thing is really interesting. I'll certainly be doing alot of what's going on (repeating the theme of content, marketing, social media etc...) but hopefully I'm providing somewhat of an interesting angle on it.
Overall - great conference and we're glad to be a part of it.
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